An app called ‘Litterati’ aims to make picking up litter fun. It encourages people to take geo-tagged pictures of litter before they pick-it up and share with the app’s community. Jeff Kirschner, the founder of Litterati, explained that the app helped to make litter artistic and approachable, and it soon grew into a community that was collecting data and recording the positive impact that each person was making on our environment.
Metallaxis believes that ‘aesthetics create ethics’. As Jeff Kirschner said, littering “impacts the economy, the environment, it degrades community pride, it decreases property value, it kills wildlife, and now with the plastic pollution in the ocean situation, it is literally poisoning our food system”.
And it doesn’t stop there. By tracing the problem, we can find the most effective solutions. In this TED Talk, Kirschner explains exactly how the app helped with government solutions and turned brands into industry heroes. Click below to watch.